Recycling Could Win Some Triad Residents Free Groceries.
June 21, 2012 |
Coca-Cola and Harris Teeter have launched Coca-Cola
Recycle and Win in Winston-Salem, Greensboro and High Point. Vice President of Corporate Affairs at Coca-Cola Bottling
Lauren Steele says it’s a fun way to encourage homeowners to reduce what eventually ends up in landfills. "It's easy to put your bottles and cans and cardboard and newspapers into your
recycle bin and roll it out to the curb," explains Steele. "Those materials can be sold because there's an end use for all of those materials. So the local governments, the cities and the tax payers will save money by reducing their garbage cost by recycling." By the end of this month, Triad residents will get Coca-Cola stickers and a mailer detailing what materials their city recycles.
Homeowners apply a sticker on the exterior of their recycle bin. Daily prize patrols will drive around each Triad city and when they spot a bin with a Coke sticker, that person wins a $50 Harris Teeter gift card. According to Steele there's also an education component to this program, "Also we have a second sticker that is a handy reference guide that shows the materials recycled in that community for people to put on top of their recycle bin or wherever they keep their bin." And in the next few weeks, Steele says Winston-Salem will be a test site launching an online recycling program for apartment residents. The Coca-Cola Recycle and Win program runs through December.
Headlines for June 5, 2012
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